45 Comments

Weren't pink and blue swapped at one point on association? How much of this is really due to the spread of Western culture and values?

Expand full comment

According to Time's reporting of a study published recently, "men who are shown pictures of a woman in a red dress want to ask her more amorous questions than men who are shown a picture of the same woman wearing blue or green. They also want to sit closer to her."

I guess red is sexy.

Expand full comment

But isn't all symbolism far by definition?

Expand full comment

According to synesthesia-inspired Jimi Hendrix:

"Orange is young, full of daring but very unsteady for the first go 'round."

and:

"Blue are the life giving waters taken for granted; they quietly understand."

Jimi seemed to think blue was far.

Expand full comment

The diagram you've linked to for getting the colour associations seems quite incomplete - there are far fewer bars filled in on the inside.

Also, you seem to be willing to declare something a cross-cultural assocition (eg pink=feminine) based on data showing the association only for one cultural group.

Is there some other source of data you're using to fill in your table at the top, then?

Expand full comment

To me yellow spells "cheap", "sale", "discount" - maybe a danish thing?

Expand full comment

What about gray?

Expand full comment

Interesting that if one changes the words slightly, some contexts may become more apparent, e.g., "empyreal" for blue pertains to the highest heaven in the cosmology of the ancients, i.e., celestial, and therefore far away. "Tyrrenhian" is purple used in ancient robes, apparently special and pricey because one had to crush so many mollusks to get an adequate quantity of dye. The exercise could be continued by substituting, say, "saffron," for yellow to lend a more spiritual/cultural connotation.

Expand full comment

In looking at the colors you chose for your website, I am worried about the prominence of yellow:

YELLOW: illness, cowardice, deceit, fun, joy, repels evil, strength

Although you do have a predominance of Blue:

BLUE: cold, rational, art, gods, freedom, loyalty, unhappy, trouble

I wonder what a colorimetrically astute Freud would say.

Expand full comment

Stefano - Red skin coloration may also have evolved in response to the presence of color vision or evolved in tandem.

Expand full comment

A while back Tyler Cowan presented a link to a program that purported to show how racially prejudiced a person was by having them look as faces and then click a word. The first thing that I though was that should have used Caucasians who were darker than the Negros as a control group.

Expand full comment

Orange - reflected glow of fire light to be more specific. I

Yellow - symptomatic of liver disease / jaundice. Implies poisoning

Expand full comment

That seems very direct confirming evidence - far things literally do look more blue. Thanks!

Expand full comment

Katja, cold connects directly to water, and far emotions are more "cool" not "hot." Traditional rationality is mostly holistic analogizing. Yes far ideals often have associated near feelings, but even so are far. Yes, other more direct associations give some ideals other colors. Unhappy and trouble are indeed surprising; I tentatively take this as new info suggesting far is unhappy/troubled.

Expand full comment

Ah, found it. Yes, blue is far:http://en.wikipedia.org/wik...

Expand full comment

Your interpretation of blue seems far fetched. Most of those things can be experienced in near and far mode, and there are plenty of far related things in other color categories. I don't see what 'cold' has to do with far. 'Rational' can be near or far depending whether it's holistic analogizing or reductionistic reasoning. Art could be far inasmuch as it is to do with high ideals and abstraction, but pictures are near, and art is at least as connected to them. Freedom and loyalty can be high values or immediate feelings, and there are plenty of high values not linked to blue, such as love (certainly far), compassion, peace, success. I don't see how unhappy and trouble are far. Gods are socially distant, fair enough there.

Expand full comment