Many say that consumers are biased to prefer the middle of three options, and to buy less when offered more options. In the latest American Economic Review, Emir Kamenica shows these need not be biases:
Why We Like Middle Options, Small Menus
Why We Like Middle Options, Small Menus
Many say that consumers are biased to prefer the middle of three options, and to buy less when offered more options. In the latest American Economic Review, Emir Kamenica shows these need not be biases:
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