18 Comments

Actually that stuff is pretty teachable, but one would actually have to take it seriously and practice it which isn't common.

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Yes, but the very skill we want to teach may be the skill that allows one to annotate the decisions correctly. If so why would we expect this to be any more effective than having a bunch of students who don't know calculus watch videos of people trying to work out integrals and voting on when they get it right?

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You could annotate to identify a great many decisions, then ask watchers to rate the importance of each decision.

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Yes, but if the body language is essential doesn't that suggest it's as much a matter of personal charisma or persuasion as a genuine instance of skillful business decision making? I would expect things that depend on body language like that to be less teachable and less universal.

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Isn't that a disadvantage in that it adds noise to the lesson that is being learned?

If you can't reliably pick out the important factors from the unimportant factors in running a business then the video won't be particularly useful in the first place. If you can then why not pair it down to the bare essentials rather than pad it with irrelevant details like what the people look like, sound like and the chit-chat they have?

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Since it would have to be after the fact it's not so much Reality MBA as MBA documentary but aside from this nitpick I see a couple big issues.

First, it's likely that business talent consists as much in being able to identify what decisions are key as it is in making the right choices at those decision points. If so, simply watching video of a CEO won't necessarily help those who don't themselves have that CEO's skill at identifying what choices really matter. Of course, one might annotate the video with such identifications but that only works to the extent you can convince someone who is believed to have this incredibly valuable ability to put in time annotating rather than being paid the big bucks to actually work as an executive.

Second, what if executive talent doesn't come down to a few high stakes choices but in performing well at many differing tasks. In other words, what if (like the famous model for academic productivity) there are 300 choices a month which could cause the company to do badly and the good executive is the one who avoids the bad choice with p=.99 rather than p=.95 like your average MBA recipient. In such a context we might expect someone who spent 7 years at every meeting and seeing every little call (or 15 years trying to be like dad) to do well but no real way to get anyone to usefully absorb that skill by watching 40 hours of video a week for 2 years straight even if you could convince them to do so.

Third, it could very well be that the right calls to make very much depend on your personality and strengths. So the same choices that might work for a Bill Gates aren't necessarily the right ones for a Steve Jobs. Given heredity dinner table capital would still make sense.

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It seems to me that what we want to do is first come up with a theory of what kind of talent/ability we are talking about and how it matters. Once we've done that I'm skeptical we will find the best way to convey it is to watch other people in the midst of decision making anymore than that is how we teach physics or mathematics.

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You lose the body language of the meeting participants. Remember the story of the Nixon/Kennedy debates, where people who watched the debate on TV thought Kennedy did better, and people who heard the debate on the radio thought Nixon did better?

(The downside is that video takes longer to watch than text does to read.)

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"Some said that business success came from making the right decision at a half dozen key points; any wrong move would have killed them."

What evidence is there that these people aren't just on a lucky winning streak? Don't successful managers eventually regress to the mean?

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Of course good fortune is irrelevant, right?

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Then why not just make it a more detailed case study? I'm not seeing what's the big advantage of it being a video rather than text.

If you want, you could include exact timeline, meeting minutes, negotiation transcriptions, etc. into a case study, which would give it about the same amount of detail as a video.

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A few commented on how managers would behave differently with the knowledge of being recorded. We do have a single example of a firm that does this: Bridgewater. Without reveling secrets that were shared with me, I would say they have overcome the challenges that are being brought up here and have established their own status quo with the recordings that seems to be working for them. I'd love to see more experiments in this direction.

Also, we tend to have very strong survival bias regarding businesses (fixation on the largest & most outperforming organizations). Mor video detailed case studies (ideally reviewed by some standard methodology rather than a producers sense of where they can build narrativesery) seems valuable in understanding the distribution space of key business levers & decisions for most firms.

I also expect we'll find this notion of "12 or so business decisions somewhat debunked for clarity that executives look at 1000s of decisions and need the capability of priotizing effectively. Many poor managers (and arguably most of society) may never focus properly on a key decision and spend much of their time bike shedding.

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I'm proposing to offer FAR more detail that in most case studies.

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We already use a form of this in business school, abet usually in textual form rather than video. They're known as business case studies, which are used in exactly the manner you described. There's even business case competitions, to select the most successful "viewers".

Switching from text to video may net some gains to the process. But even assuming you can bypass the privacy and business secrets issue, you'll still have to deal with the logistical nightmare of filming someone 24/7.

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Have you seen the movie "The Founder"? It covers this kind of thing, in as much as a standard feature length movie can tell the story of the founding and growth of a company. I wonder how long and how detailed a movie like that would have to be in order for it to actually teach management, though.

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There is a weaker variety of business secrets that is just insider knowledge that could help competitors even if dated such as learning from mistakes or knowing private costs and profit margins. A substantial part of this would be zero sum within industries and not likely to be shared.

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If you believe that most business success results from "morally ambiguous / legally questionable decisions" you may expect my proposal to be infeasible. I believe otherwise.

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