Toward Micro-Likes
Long ago when electricity and phones were new, they were largely unregulated, and privately funded. But then as the tech (and especially the interfaces) stopped changing so fast, and showed big scale and network economies, regulation stepped in. Today social media still seems new. But as it hasn’t been changing as much lately, and it also shows large scale and network economies, many are talking now about heavier regulation. In this post, let me suggest that a lot more change is possible; we aren’t near the sort of stability that electricity and phones reached when they became heavily regulated.
Back in the early days of the web and internet people predicted many big radical changes. Yet few then mentioned social media, the application now most strongly associated with this new frontier. What did we miss? The usual story, which I find plausible, is that we missed just how much people love to get many frequent signals of their social connections: likes, retweets, etc. Social media gives us more frequent “attaboy” and “we see & like you” signals. People care more than we realized about the frequency, relative to the size, of such signals.
But if that’s the key lesson, social media should be able to move a lot further in this direction. For example, today Facebook has two billion monthly users and produces four million likes per minute, for an average of about three likes per day per monthly user. Twitter has 300 million monthly users, who send 500 million tweets per day, for less than two tweets per day per monthly user. (I can’t find stats on Twitter likes or retweets.) Which I’d say is actually a pretty low rate of positive feedback.
Imagine you had a wall-sized screen, full of social media items, and that while you browsed this wall the direction of your gaze was tracked continuously to see which items your gaze was on or near. From that info, one could give the authors or subjects of those items far more granular info on who is paying how much attention to them. Not only on how often how much your stuff is watched, but also on the mood and mental state of those watchers. If some of those items were continuous video feeds from other people, then those others could be producing many more social media items to which others could attend.
Also, so far we’ve usually just naively counted likes, retweets, etc., as if everyone counted the same. But we could instead use non-uniform weights based on popularity or other measures. And given how much people like to participate in synchronized rituals, we could also create and publicize statistics on what groups of people are how synchronized in their social media actions. And offer new tools to help them synchronize more finely.
My point here isn’t to predict or recommend specific changes for future social media. I’m instead just trying to make the point that a lot of room for improvement remains. Such gains might be delayed or prevented by heavy regulation.
" Social media gives us more frequent “attaboy” and “we see & like you” signals. People care more than we realized about the frequency, relative to the size, of such signals."
When all you have is a hammer, everything looks like a nail, and it makes you stupid. It's hard to be more idiotic than to view all social media through Hanson's signaling lens, and it leads to such moronic ideas as his wall-sized screen devoted to measuring popularity.
As for "regulation", it's the ISPs who are doing the regulating and stifling ... that's why (government enforced) net neutrality is needed.
"Yet few then mentioned social media, the application now most strongly associated with this new frontier. "
I was a developer of the early network (ARPANET). The purpose was, and still is, sharing and communication. The number one application prior to Mosaic was email, but we were aware of ideas like Ted Nelson's Xanadu. What Hanson missed is neither here nor there.
A lot of people, having realized an inch of what is possible to do with the data gathered of them up to now, feel disturbed already. Although I do think it was naïve to trust social media platforms with an abundance of intimate data despite all the warning voices, I think it is worthwhile for people in general to think about and discuss the potential ways to use and abuse data gathered and combined of their behavior.
Centralized systems can and will abuse power given to them; I don't believe such systems will lead to more freedom if they aren't being regulated. It isn't nearly as bad as saying we should let governments prone to cementing their power do as they like, as regulating their actions would stop their plans halfway through, but it is in the same direction.
The obvious counterargument to this is that we shouldn't be so concerned whether someone will abuse possible data people will give them out of their free will, as we are simply giving people more of what they want; this is close to Robin's point. However, we might also say we should in no way regulate legal or illegal drugs, in no way tax harmful substances (alcohol, cigarettes, etc.) and in no way intervene when two people are beating the spit out of each other, since we'd just prevent them from getting what they want.
That particular reductio ad absurdum isn't fair nor does it hold up to extreme scrutiny, but it does convey the general idea that it is not necessarily good to just give people more of what they want.