Last week I wrote: [For] lawyers supporting clients, engineers presenting designs, accountants presenting financial accounts, or academics presenting analyses, styles are more "no-nonsense." They avoid colorful flashy emotional visual aids and music, use precise concise technical and unemotional language, make structured and standardized arguments, explicitly summarize and address opposing views, make methods and premises explicit, and warn early of conclusions and structures. … Authors who want to be seen as minimizing the propaganda element of their communications avoid using flashy styles. … [In contrast,] in such propaganda contexts, impressive charismatic leaders tend to speak in simple repetitive eloquent poetic vague emotional language, often with rambling structures, engaging stories, vivid colorful flashy emotional music and visual aids.