We’ve long known that status is strong correlated with health. But we’ve also long wondered: what matters more, how others see you, or how you see yourself? Now we know: 193 healthy men and women ages 21-55 years were assessed for subjective (perceived rank) and objective SES [Socio-Economic Status], cognitive, affective and social dispositions, and health practices. Subsequently, they were exposed by nasal drops to a rhinovirus or influenza virus and monitored in quarantine for objective signs of illness and self-reported symptoms. … Increased subjective SES was associated with decreased risk for developing a cold for both viruses. This association was independent of objective SES and of cognitive, affective and social disposition. … Poorer sleep among those with lesser subjective SES may partly mediate the association between subjective SES and colds. …