Self love is more cunning than the most cunning man in the world. … Hypocrisy is the homage vice pays to virtue. La Rochefoucauld. Humans are hypocrites. That is, we present ourselves and our groups as pursuing high motives, when more often low motives better explain our behavior. We say we invade nations to help them build democracy, rather than for revenge or security. We say we marry to help our partner, rather than to gain sex or security. We say we choose our