Munira Mirza’s ’08 review of Creativity: Unconventional Wisdom from 20 Accomplished Minds: The editors’ corporate conceptualisation of ‘creativity’ makes this collection about as exciting as a the spring show from Marks and Spencers. … What is creativity? … the respondents give a rather similar (and by the end of the book, dull) answer – it’s thinking out of the box, it’s breaking the rules, it’s challenging convention. …