Which ideas get more video attention can be pretty random. At the low attention extreme, I’m most known for my work on prediction markets, yet these are the most viewed videos of me on that: 5K views, 18min,
Two factors at play:1. Ideas within the Overton window (Fermi Paradox solutions, aliens being real, brain-computer simulation) will be more popular than ideas outside it (vouching, futarchy).2. Video is the domain of physical attractiveness and youth due to its basic visual nature. People like Ali Abdaal and Lex Friedman have the ability to leverage their advantages in those areas independent of the content being presented and have been rewarded with increased engagement as a consequence.