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Two factors at play:1. Ideas within the Overton window (Fermi Paradox solutions, aliens being real, brain-computer simulation) will be more popular than ideas outside it (vouching, futarchy).2. Video is the domain of physical attractiveness and youth due to its basic visual nature. People like Ali Abdaal and Lex Friedman have the ability to leverage their advantages in those areas independent of the content being presented and have been rewarded with increased engagement as a consequence.

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