This research examined the relative sexual attractiveness of individuals showing emotion expressions of happiness, pride, and shame compared with a neutral control. Across two studies using different images and samples ranging broadly in age (total N = 1041), a large gender difference emerged in the sexual attractiveness of happy displays: happiness was the most attractive female emotion expression, and one of the least attractive in males. In contrast, pride showed the reverse pattern; it was the most attractive male expression, and one of the least attractive in women. Shame displays were relatively attractive in both genders, and, among younger adult women viewers, male shame was more attractive than male happiness, and not substantially less than male pride. (more)

In our society, men and women are different. Not only do they have different physical capacities and vulnerabilities, their minds differ.  They demand different things, in particular from the opposite gender. In response, they supply different things to the opposite gender. For example, men supply the pride demanded by women, and women supply the happiness demanded by men.

While folks are sometimes indignant that others’ expectations about them depend on their gender, few are willing to change the fact that their wants regarding others depend on those others’ genders. So there is little prospect of eliminating gender-based social expectations. Nor is it obvious that this would be a good idea.