How to motivate women to speak up
In mixed groups, women don’t talk as much as men. This is perhaps related to women being perceived as “bitches” if they do, i.e. pushy, domineering creatures whom one would best loath and avoid. Lindy West at Jezebel comments:
…it just goes back to that hoary old double standard—when men speak up to be heard they are confident and assertive; when women do it we’re shrill and bitchy. It’s a cliche, but it’s true. And it leaves us in this chicken/egg situation—we have to somehow change our behavior (i.e. stop conceding and start talking) while simultaneously changing the perception of us (i.e. asserting that assertiveness does not equal bitchiness). But how do you assert that your assertiveness isn’t bitchiness to a culture that perceives assertiveness as bitchiness? And how do you start talking to change the perception of how you talk when that perception is actively keeping you from talking? Answer: UGH, I HAVE NO IDEA…
One problem with asserting that your assertiveness doesn’t indicate bitchiness is that it probably does. If all women know that assertiveness will be perceived as bitchiness then those who are going to be perceived as bitches anyway (due to their actual bitchiness) and those who don’t mind being seen as bitches (and therefore are more likely to be bitches), will be the ones with the lowest costs to speaking up. So mostly the bitches speak, and the stereotype is self-fulfilling.
This model makes it clearer how to proceed. If you want to credibly communicate to the world that women who speak up are not bitches, first you need for the women who speak up to not be bitches. This can happen through any combination of bitches quietening down and non-bitches speaking up. Both are costly for the people involved, so they will need altruism or encouragement from the rest of the anti-stereotype conspiracy. Counterintuitively, not all women should be encouraged to speak more. The removal of such a stereotype should also be somewhat self-fulfilling – as it is reduced, the costs of speaking up decline, and non-bitchy women do it more often.
Interestingly and sadly, this is exactly opposite to the strategy that Lindy finds self-evident:
…But I guess I will start with this pledge I just made up: I, Lindy West, a shrill bitch, do hereby pledge to talk really really loud in meetings if I have something to say, even if dudes are talking louder and they don’t like me. I refuse to be a turtle—unless it is some really loud species of brave turtle with big ideas. I will not hold back just because I’m afraid of being called a loudmouth bitch (or a “trenchmouth loud ass,” which I was called the other day and as far as I can tell is some sort of pirate insult). Also, I will use the fuck out of the internet, because they can’t drown you out on the internet. The end. Amen or whatever.