Violet: I like him. Mary: You like every boy. Violet: What's wrong with that? It's a Wonderful Life In places like Sweden, folks are more reserved and less "friendly" than in the U.S. When reserved and friendly cultures meet, the reserved folks often say they were initially fooled into thinking others liked them in particular. It took time to realize that their acting "friendly" did not actually indicate that they were more likely end up being friends in deeper ways. Eventually they learned to gauge how much foreigners from that friendly culture like them by comparing how those foreigners treat them,