To encourage people to associate with us, we want to seem principled, with a stable permanent nature. We want this nature to seem attractive and to fit with our community’s social norms, we want it to be associated with high status, and we want it to fit our personal situation and preferences. However, community norms and status rankings often change, and we often participate in overlapping communities with different norms. So we need to be able to change our nature and norms, to adapt to changing conditions. Yet we also want such changes to feel authentic, and not consciously or overtly done just to accommodate neighbors. How can we accomplish all these goals at once?