Most of us like to be associated with “idealistic” groups that claim that they are doing good, i.e., making the world better. However, this is usually not our strongest motive in choosing to associate with such groups. Instead, we more strongly want to make ourselves look good, and gain good-looking associations. Most idealistic groups quickly learn to cater to this demand by:
Doing Good ≠ Being Good
Doing Good ≠ Being Good
Doing Good ≠ Being Good
Most of us like to be associated with “idealistic” groups that claim that they are doing good, i.e., making the world better. However, this is usually not our strongest motive in choosing to associate with such groups. Instead, we more strongly want to make ourselves look good, and gain good-looking associations. Most idealistic groups quickly learn to cater to this demand by:
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