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"there was a news report (npr?) somewhere about a public health campaign in nigeria that used disgust to encourage people to wash their hands after defecating."

In Benin they need to encourage people to use toilets/latrines instead of taking a dump in the outdoors. How's that for disgusting?

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there was a news report (npr?) somewhere about a public health campaign in nigeria that used disgust to encourage people to wash their hands after defecating.

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People are extremely relative about disgust. For example, people actively shy away from a sneezer but almost no one cleans a gym machine before they use it. Some of that is social cuing; if I clean a machine before using it, that means I don't trust the person before me cleaned it or cleaned it well enough and that is a form of challenge to the person who used it before, even if that person is long gone. If the person who used the machine had a social role of cleaning it, then you're not trusting and that is a social cuing issue.

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"Given what they know about what can infect them, it is not clear they aren’t don’t get their disgust level about right."

Could you restate that?

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