When a cause seems good, a variation focused on children seems better. For example, if volunteering at a hospital is good, volunteering at a children’s hospital is better. If helping Africa is good, helping African kids is better. If teaching people to paint is good, teaching children to paint is better. If promoting healthy diets is good, promoting healthy diets in kids is better. If protecting people from war is good, protecting kids from war is better. If comforting lonely people is good, comforting lonely kids is better.

Why do most idealistic causes seem better when directed at kids? One explanation is that kids count a lot more in our moral calculus, just as humans count more than horses. But most would deny this I think. Another explanation is that kids just consistently need more of everything. But this just seems wrong. Kids are at the healthiest ages, for example, and so need health help the least. Even so, children health is considered a very noble cause.

For our foragers ancestors, child rearing was mostly a communal activity, at least after the first few years. So while helping to raise kids was good for the band overall, each individual might want to shirk on their help, and let others do the work. So forager bands would try to use moral praise and criticism to get each individual to do their kid-raising share. This predicts that doing stuff for kids would seem especially moral for foragers. And maybe we’ve retained such habits.

My favored explanation, however, is that people today typically do good in order to seem kind, in order to attract mates. If potential mates are considering raising kids with you, then they care more about your kindness toward kids than about your kindness toward others. So to show off the sort of kindness that your audience cares about, you put a higher priority on kindness to kids.

Of course if you happened to be one of those exceptions really trying to just to make the world a better place, why you’d want to correct for this overemphasis on kids by avoiding them. You’d want to help anyone but kids. And now that you all know this, I’ll wait to hear that massive rumbling from the vast stampeed of folks switching their charity away from kids. … All clear, go ahead. … Don’t be shy …