Back in 1991, … [a reporter] described Andrew Ross, a doyen of American studies, strolling through the Modern Language Association conference … as admiring graduate students gawked and murmured, “That’s him!” That was academic stardom then. Today, we are more likely to bestow the aura and perks of stardom on speakers at “ideas” conferences like TED. …

Plenty of observers have argued that some of the new channels for distributing information simplify and flatten the world of ideas, that they valorize in particular a quick-hit, name-branded, business-friendly kind of self-helpish insight—or they force truly important ideas into that kind of template. (more)

Across time and space, societies have differed greatly in what they celebrated their intellectuals for. Five variations stand out:

• Influence – They compete to privately teach and advise the most influential folks in society. The ones who teach or advised kings, CEOs, etc. are the best. In many nations today, the top intellectuals do little else but teach the next generation of elites.

• Attention – They compete to make op-eds, books, talks, etc. that get attention from the intellectual-leaning public. The ones most discussed by the snooty public are the best. Think TED stars today, or french public intellectuals of a generation ago.

• Scholarship – They compete to master stable classics in great detail. When disputes arise on those classics, the ones who other scholars say win those disputes are the best. Think scholars who oversaw the ancient Chinese civil service exams.

• Fashion – They compete to be first to be visibly associated with new intellectual fads, and to avoid association with out-of-fashion topics, methods, and conclusions. The ones who fashionable people say have the best fashion sense are the best. Think architecture and design today.

• Innovation – They compete to add new results, methods, and conclusions to an accumulation of such things that lasts and is stable over the long run. Think hard sciences and engineering today.

Over the last half century, in the most prestigious fields and in the world’s dominant nations, intellectuals have been celebrated most for their innovation. But other standards have applied through most of history, in most fields in most nations today, and in many fields today in our dominant nations. Thus innovation standards are hardly inevitable, and may not last into the indefinite future. Instead, the world may change to celebrating the other four features more.

A thousand years ago society changed very slowly, and there was little innovation to celebrate. So intellectuals were naturally celebrated for other things that they had in greater quantities. The celebration of innovation got a big push from World War II, as innovations from intellectuals were seen as crucial to winning that war. Funding went way up for innovation-oriented intellectuals. Today, however, tech and business startups, and innovative big firms like Apple, have grabbed a lot of innovation prestige from academics. Many parts of academia may plausibly respond to this by celebrating other things besides innovation where those competitors aren’t as good.

Thus the standards of intellectuals may change in the future if academics are seen as less responsible for important innovation, or if there is much less total innovation within the career of each intellectual. Or maybe if intellectuals who are better at doing other things besides innovation to win their political battles within intellectual or wider circles.

If intellectuals were the main source of innovation in society, such a change would be very bad news for economic and social growth. But in fact, intellectuals only contribute a small fraction of innovation, so growth could continue on nearly as fast, even if intellectuals care less about innovation.

(Based on today’s lunch with Tyler Cowen & John Nye.)