[Tarot card] readers claim to be able to describe a person’s life, his problems, hopes and fears, his personality and even his future. (more)
I recently watched a demonstration of Tarot card reading. The reader threw out various interpretations of the cards she placed, in terms of the subjects personality and life, and watched the subject carefully for reactions, moving the interpretation closer to options where the subject seemed more engaged. Though the subject was a skeptic, she admitted to finding the experience quite compelling.
Contrast such life readings to school career counselors. Economists have long been puzzled by the lack of student interest in career info. Career counselors usually refer to statistics about the income or graduation rates of broad categories of people given certain types of careers, colleges, or majors. Such advice may be evidence-based but it seems far less compelling to students. It is not connected to salient recent personal experiences of the subjects, or to outcomes in which subjects are very emotionally engaged. The advice is clear but uncertain, in contrast to the certainty and ambiguity of Tarot readings.
It seems obvious to me that many students would be more engaged by more Tarot-like career counseling. It also seems obvious that many parents and other citizens would loudly object, as this would be seen as unscientific and lower the status of this school, at least among elites. Even if the process just took on the appearance of Tarot readings but mainly had the usual career counseling content.
The high status of science seems to push many people to have less compelling and engaging stories of their lives, even if such stories are more accurate.