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Just make sure that, when you need something from her, there are witnesses.

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"Sure, that may end up less helping distant others in need, but we all know that we don’t care much about that."

But there are some of us who *do* care about helping distant others in need.  Given that the best charities for this are orders of magnitude more cost-effective at it than the typical charity, you only need a small increase in the number of people donating to those high-impact charities to completely overwhelm any mild negative effects from people who think you're being rude.

And I think it's possible to be polite enough when talking about high-impact charities to reduce the perceived rudeness.  If someone else is talking about their preferred charity, then it's easy to get them to agree that charity is about helping people (because insofar as donating to charity is a signal, it's only a good signal if the donations appear to be made altruistically).  From there it's only a not-too-disagreeable step to suggest that it would be better to help _more_ people per dollar.  I've been called callous and cold-hearted for reducing charity to cost-effectiveness statistics, but I've never been called rude for it.

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So, you observe an individual helping others without the others knowledge, and infer from this that they are more likely to help you even when you don't know whether they're helping you or not. If the individual knows that you don't know whether they're helping you or not, why should they help you and correspondingly why should you expect them to help you? Because they also expect others to be observing their behavior toward you?

If that's the case it sounds like this predicts people should tell others when they're anonymously helping, but that they should keep it a secret from the person they're helping. And that they should try to tell others about their anonymous helping as much as possible.

Unless there's a tradeoff between telling others about your charity and not telling the recipient, like maybe others will indirectly tell the recipient about your charity for some reason so the more you tell others about your charity the greater a chance it will be communicated to the recipient?

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Are we imagining that we hold constant the amount of help you give to people who can't help you back much, and then increasing the fraction of it that is visible? If so, I don't see an obvious prediction about changes in the social distance of those you'd help. But maybe I'm missing something.

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Would you forecast that more overt charity would result in more helping of people far away? Or less, or the same?

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I have a friend who does volunteer work.  I point out sometimes that professionals who volunteer could help more people by working an hour of overtime and donating the money ... that way the charity could buy *multiple* hours of work.  And, yes, she gets upset at me.

But, as you say, I do appreciate her more because she volunteers to help others, and for the reasons you say.  I appreciate that she's someone who feels good helping people ... since I'm one of the people who might somehow need help.

But ... then, why does she imply that she's doing it out of a sense of responsibility, and suggest that I should be doing it too instead of just donating?  That contradicts the original signal.Mentioning the volunteering is a strong signal that she's a compassionate person.  The bragging that it's her responsibility undermines that -- it makes me wonder whether maybe she's not so compassionate, that she's doing to *signal* compassion, or to signal other things.  

In which case, maybe she won't be helping me at all, when I need it.

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