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There is some other and forthcoming research relevant to this.

Vaslou et al. (2007) showed how creating an avatar that looks like you can increase self-awareness.

Some further forthcoming research by others shows how seeing your own picture during online profile construction can make you less willing to stretch the truth in your profile.

Vasalou, A., Joinson, A. N., and Pitt, J. 2007. Constructing my online self: avatars that increase self-focused attention. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (San Jose, California, USA, April 28 - May 03, 2007). CHI '07. ACM, New York, NY, 445-448. DOI= http://doi.acm.org/10.1145/...

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“People exhibit less prejudice…”

The more accurate phrasing seems to be “people avoid revealing socially unpopular views”.

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