If you’ve laughed at “X is not about Y”, now is the time to take it seriously, as an equal.

Over the years, many seem to have found my “X is not about Y” arguments to be enjoyably mockable. As if I would be equally likely to say “Toasters are not about toast” or “Napkin holders are not about napkins.” Which seems to suggest that while my claims might be important if true, they are too silly to take seriously.

Now I don’t mind people having fun, but I do worry about the human habit to dismiss as unworthy of attention things that have been wittily mocked. (See the movie Ridicule.) If you worry about that too, and if you’ve at least smirked some at “X is not about Y” jokes, then perhaps I can appeal to your guilt or concern to take the time now to engage the argument.

Because as of today, you can download from Kindle for $22 (or Google for $14), the readable and carefully argued book The Elephant in the Brain: Hidden Motives in Everyday Life. by myself and Kevin Simler.

Now publishers and the media usually coordinate to talk about new books near the day when hardback copies are officially released. Which for our book is January 2. Usually ebooks are also withheld until near that date. As a result, usually the only people who can say much about a book at its official release date are elites who have been given special access to pre-release copies. Those who talk about a book weeks or months later are clearly revealed as less elites, and get less attention.

But now for our book all of you can participate more as equals in that release date book conversation. If you read our book now, and then publicly post a review or engage our argument near the release date, and indicate that you’d like us to publicly engage your response, then we will try to do so. When time is limited we will of course focus more on responses that we think are better argued. But we will try to engage as many of you as possible, without giving undue priority to media and other elites.

So please, go read, and then join our debate. Just how often is it plausible that “X is not about Y”?