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I suspect the poster was referring to himself. His username contains geddes in it.

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Who or what is Marc Geddes? He has no Wikipedia article, Transhumanist Wiki has a page with a note "speculation deleted" on it. Can you point me to a generic dire warning post of his?

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Some common transhumanist fantasies (equally implausible in my view):

‘By studying hard and practicing a few basic rationality techniques, you can be as good a thinker as Nick Bostrom’

‘By joining ‘immortalist’ communities, exercising and eating lots of supplements, you will be protected from aging and disease’

‘By joining ‘rationalist’ communities, and frequently mentioning complex ideas such as ‘anthropics’, ‘multiverse’ and ‘bayes’, you prove you are very smart’

‘’The importance of your ideas is proportional to the amount of twittering/blogging/podcasting attention you are getting’

‘When the posthumans come, at last there’ll be people smart enough to confirm that your personal political philosophy is correct, and it’ll sweep the world thereafter’

‘You will play a vital role in radical social/economic/scientific advances’

‘Your writings are of great social importance, and powerful people are taking notice’

‘You realize that the fact that that Marc Geddes guy keeps popping for years on transhumanist lists issuing dire warnings about gross errors in your thinking is strange, but you just put it down to craziness on his part. Nothing is wrong with your thinking at all’.

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Bryan Caplan discussed marketing somewhat recently in the context of Geoffrey Miller's book.

I didn't read much of his site, but Christian Lander worked in marketing and writes a lot about selling an identity (though not in such explicit terms). The Rebel Sell explicitly discusses the same thing, though I think it's tied into a promotion of establishment liberalism over counter-culture. I know there are similar books written from the perspective of counterculture upset at being co-opted, though I can't remember any titles. Applebee's America (or something like that) is a fairly well known book about how marketers sell more than just a simple product/service.

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is marketing about about identity, or is identity all about marketing? Meaning, do we market our identity to others and to what extent is identity affected by commercial and political marketing forces?

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