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Overcoming Bias Commenter's avatar

As a consumer and professional, I buy capabilities, not products. I don't buy impressions or features I just might or might not need. I look for the product that most exactly fills all my true needs and nothing more.

I don't care how many funny or awe-inspiring commercials I've seen. If the products do not meet my needs, I won't buy them. If they do, and they're priced reasonably, I will. If a manufacturer makes a product good enough so that it ends up on shopping pages it gets noticed and considered by me. If not, it doesn't exist, and no amount of marketing will change that. It only needs to be available and if it's available I will find it in a meta or site specific search engine, right next to the competition where I can easily choose the one that has the right capabilities.

I admire the sales and advertising industry and derive much pleasure from seeing them perform. I've got a suggestion though: how about just the cold hard facts for a change? Oh, that wouldn't be advertising would it? No salesmanship involved. All your well-honed skills of persuasion would go unused. All your expertise in marketese in vain; you'd have no use for the BS generator module you've got permanently installed in your prefrontal. Needless to say, I find the sales and marketing profession mildly annoying.

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Overcoming Bias Commenter's avatar

If people desire items, such as nuclear bombs, and you've got one, you don't need to sell it, by which I mean spew marketese, place ads and commercials in places where they annoy people. By placing it on the market I mean simply making it available. Just saying, hey, I've got one. The rumor spreads. Hands will be extended with a grabbing motion. This implies there are no competing bomb makers that could grab a market share and leave you with a rotting stockpile. But in case of basic necessities, such as food, regardless of competition there will be demand without you spending a dime on marketing. That's all I'm saying. Just go look at a local (preferably organic) food market. I don't see much advertising for that. I don't care. I need clean food.

Money inflates egos. Science inflates something else. Perhaps even 10x more.

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