Hard Facts: Mergers

Back in December Nancy Lebovitz commented here that the book Hard Facts, Dangerous Half-Truths And Total Nonsense: Profiting From Evidence-Based Management “may be may be of interest to any contrarian”  She is quite right.  So much so that I will do a series of posts quoting from it. Here is Hard Facts on mergers:

Study after study shows that most mergers – some estimates are 70 percent or more – fail to deliver their intended benefits and destroy economic value in the process.  A recent analysis of 93 studies covering more than 200,000 mergers published in peer-reviewed journals showed that, on average, the negative effects of a merger on shareholder value become evident less than a month after a merger is announced and persist thereafter. …

More thoughtful leaders might do what Cisco Systems has done – figure out the factors associated with successful and unsuccessful mergers and then actually use those insights to guide behavior.  … A Fortune article on bad mergers noted that “infrastructure giant Cisco has digested 57 companies without heartburn.” … Cisco figured out that mergers between similar sized companies rarely work, as there are frequently struggles about which team will control the combined entity.  … Cisco’s leaders also determined that mergers work best when companies are geographically proximate, making integration and collaboration much easier. … and they also uncovered the importance of organizational cultural compatibility for merger success.  …

You might think that companies would learn from all this experience … you would be wrong.  Business decisions … are frequently based on hope or fear, what others seem to be doing, what senior leaders have done and believe has worked in the past, and their dearly held ideologies – in short on lots of things other than the facts. (pp. 4,5)

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  1. [...] instead of telling stories or anecdotes. If you’re new, check out Hard Facts, their book on evidence based management, first. Jun 9th, 2011 by kevin. Tagged: bob geren · management · oakland [...]

    By Bob Geren and effective management – Kevin Burke June 9, 2011 at 5:03 pm

5 Comments

  1. Sam Schulman

    A moment’s thought would indicate that a huge percentage of all business decisions – decisions to acquire or divest, decisions NOT to acquire or divest, to raise prices or cut them, to expand or contract production, to hire a particular employee or to expand employment in general, or to downsize – fail, in the sense that they do not deliver the benefits that they promised – or indeed, produce the opposite result, and to some degree – if only in opportunity cost – “destroy ecomomic value.” Anyone in business would agree that the figure of a 70% failure rate for most such decisions is not unrealistic.
    So why should mergers be any different?
    This is a rare instance in which you find an utterly trivial observation remarkable, Robin. This happens with you far less than 70% of the time.

    • Agree. Companies have to make lots of decisions and place lots of bets; most won’t pay off but a few will. It’s not even clear from the quote that mergers on the whole produce net negative value – you’d need to balance the *magnitude* of the benefits and harms – but it wouldn’t be surprising if they did.

      I can think of two other relevant factors that could make mergers a warning sign. It boils down to the fact that *mergers are painful*. Undergoing a merger means disrupting to some degree your normal productivity and wasting a lot of management time on paperwork that doesn’t in itself help the company succeed.

      Hypothesis #1: Companies merge when they’re in a “Hail Mary” pass situation. When the normal business model is in such trouble that merely executing on that is no longer an option or no longer a good option.

      Hypothesis #2: Companies merge when they are top-heavy. There are more managers than needed to solve the problems the company has so management – rather than shrinking to an appropriate size – goes out and creates new problems to keep everyone busy.

      #1 says some of the calculated “negative effect of mergers” is really a selection bias – the merger might be a symptom of less than it is the cause of the problems that show up a month later.

      #2 puts mergers in essentially the same category as constructing an impressive new office building for the company.

  2. Vladimir

    I believe you meant “series” in place of “serious.” Although your posts are serious.

  3. nelsonal

    Principle agent problems too. Managers are paid by firm size so every merger is a success, so long as it’s not so bad that the investors remember how poorly the combined firm does compared to promised results.

  4. Doug S.

    Yep. When two companies are about to merge, short them! ;)

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