Long ago, I first believed in religion as a young kid because I believed what I was told. Then I also believed because religious claims seemed to explain the strong emotions that religious contexts induced. This is how religion works – you feel strong emotions due to candles, buildings, clothes, music, well crafted and button-pushing words, charismatic empathetic leaders, social support and status. And if respected leaders and supporters around you then claim that your emotions are caused by God, well that makes sense. Even though many religious claims are transparently crazy, at least to people who well understand the world, they are easy for the young or inexpert to accept.
Recently while watching an emotional movie with political and moral overtones, I was reminded that the same is true for art. Art can make us feel strong emotions via all the same mechanisms. When high status artists and art supporters around us tell us these emotions are caused by our recognizing the emotional truth of art’s moral, political, and legal claims, that can make sense to us. Yet most of the channels by which art makes us feel emotions are irrelevant to the truth of its key claims. When we come to see this, we usually make excuses and tell ourselves that we aren’t fooled by all that other stuff; we really are just evaluating only the key moral/political/legal arguments. But the many correlations we see between features of art and who is persuaded when make it hard to believe this applies to most people most of the time.
The same likely also holds for essays like this one, or academic papers. While such writings may contain logical arguments, they also transmit writing styles, author charisma, status, and impressiveness, and clues about who supports or opposes them. You might think that you correct for all those influences when you read such writings and evaluate their claims, but the patterns above in religion and art suggest this is unlikely. The fact that people aren’t very interested in the accuracy of their pundits suggests we usually give a high priority to presentation style.
Could we do better? On subjects that have implications for future observations we could use prediction markets. But what about other subjects? Well, we might try to control for presentation variation by having a group of neutral writers rewrite common arguments in a standard style. That is, a single neutral writer could present all the different arguments on some subject, all using the same writing style. Readers of such presentations would have a better chance of drawing conclusions on each subject based on the logic of arguments, instead of writing styles. The fact that we aren’t very interested in these sort of presentations suggests that we aren’t very interested in reducing the influence of other writing style related factors.