Harder Choices Matter Less
...or they should, logically speaking.
Suppose you're torn in an agonizing conflict between two choices.
Well... if you can't decide between them, they must be around equally appealing, right? Equally balanced pros and cons? So the choice must matter very little - you may as well flip a coin. The alternative is that the pros and cons aren't equally balanced, in which case the decision should be simple.
This is a bit of a tongue-in-cheek suggestion, obviously - more appropriate for choosing from a restaurant menu than choosing a major in college.
But consider the case of choosing from a restaurant menu. The obvious choices, like Pepsi over Coke, will take very little time. Conversely, the choices that take the most time probably make the least difference. If you can't decide between the hamburger and the hot dog, you're either close to indifferent between them, or in your current state of ignorance you're close to indifferent between their expected utilities.


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