Who loves cars most? Most people like cars, but the folks most vocal in their enthusiasm for cars are car sellers; they pay millions for ads gushing about how much their engineers love designing cars, their factory workers love building them, etc. The next most vocal are probably car collectors, tinkerers, and racers; they'll bend your ear off about their car hobby. Also vocal are folks visibly concerned that the poor don't have enough cars.
But if you want to find the folks who most love cars for their main purpose, getting folks around in their daily lives, you'll have to filter out the sellers, hobbyists, and do-gooders to find ordinary people who just love their cars. For the most part, car companies love to sell cars to make cash, car hobbyists love to use cars to show off their personal abilities, and do-gooders use cars to show off their compassion. By comparison, those who just love to drive from point A to B don't shout much.
Truth loving is similar. Most folks say they prefer truth, but the folks most vocal about loving "truth" are usually selling something. For preachers, demagogues, and salesmen of all sorts, the wilder their story, the more they go on about how they love truth. The next most vocal in their enthusiasm for truth are those who, like car hobbyists, use public demonstrations of truth-finding to show off personal abilities. Academics, gamers, poker players, and amateur intellectuals of all sorts are proud of the fact that their efforts reveal truth, and they make sure you notice their proficiencies. And do-gooders earnestly talk about the importance of everyone understanding the truth of the uninsured, the illiterate, etc.