Clear and Simple as the Truth, the best book I've read in years, explains the virtues and lies of a very popular writing style. Excerpts:
Classic style is focused and assured. Its virtues are clarity and simplicity; in a sense, so are its vices. It declines to acknowledge ambiguities, unessential qualifications, doubts, or other styles. It declines to acknowledge that it is a style. It makes its hard choices silently and out of the reader's sight. Once made, those hard choices are not acknowledged to be choices at all; they are presented as if they are inevitable, because classic style is, above all, a style of presentation with claims to transparency. …
Classic style is neither shy nor ambiguous about fundamentals. The style rests on the assumptions that it is possible to think disinterestedly, to know the results of disinterested thought, and to present them without fundamental distortion. In this view, thought precedes writing. All of these assumptions may be wrong, but they help to define a style whose usefulness is manifest. …
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